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In general, we use 3 different paper types: gloss and silk coated paper and uncoated white paper. Each of these paper types requires different colour separations, for which we recommend the following ICC profiles from eci.org:

Gloss coated paper types: ISO Coated v2 (ECI)
Silk or matt coated paper types: ISO Coated v2 300 (ECI)
Uncoated paper: PSO Uncoated ISO 12647 (ECI)

Special profiles for Grayscale images with CMYK colors (to avoid unwanted color shift).
Gray in CMYK on Coated paper: coated_FOGRA39_GCR_bas.icc
Gray in CMYK on Uncoated paper: uncoated_FOGRA29_GCR_bas.icc

These profiles should be installed and used for colour separation.
RGB to CMYK conversion should be made before placing images in page layout applications.

ICC profiles should be installed or copied to C:\WINDOWS\system32\spool\drivers\color or with Macintosh: HD / Library / Colorsync / Profiles